Privacy Policy
Important Information and who we are
This Privacy Policy provides information about how Covent Garden (referred to as “Covent,” “we,” “us,” or “our”) collects and processes your personal data when you use this website or engage with us in other ways, such as signing up for our newsletter or purchasing products or services.
Please note that this website is not intended for children, and we do not knowingly collect data from them.
If you have any questions about this Privacy Policy or wish to exercise your legal rights outlined in section 9 below, please reach out to us using the contact information provided.
Updates to the Privacy Policy and Your Responsibility to Inform Us of Changes
We regularly review our Privacy Policy, with the most recent update made in October 2019. It’s essential that the personal data we hold about you is accurate and up to date. Please inform us if your personal data changes during your time with us.
Third-party links
The data we collect about you
We also collect, use, and share Aggregated Data, such as statistical or demographic information, for various purposes. While Aggregated Data may be derived from your personal data, it is not considered personal data under the law, as it does not directly or indirectly reveal your identity. For example, we might aggregate your Usage Data to determine the percentage of users accessing a specific feature on our website. However, if we combine Aggregated Data with your personal data in a way that allows for your identification, we will treat the combined data as personal data, which will be handled in accordance with this Privacy Policy.
We do not collect any Special Categories of Personal Data, which include details about your race or ethnicity, religious or philosophical beliefs, sexual orientation, political opinions, trade union membership, health information, and genetic or biometric data. Additionally, we do not collect information about criminal convictions or offenses.
If we are required by law or contractual obligations to collect personal data from you and you do not provide it when requested, we may be unable to fulfill our obligations under that contract (such as providing you with products or services). In such cases, we may have to cancel a product or service you have with us, and we will notify you accordingly.
How is your personal data collected?
We use different methods to collect data from and about you including through:
– Direct interactions. You may give us your Identity, Contact and Financial Data by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
– place an order via our website or purchase our products or services via any other means;
– book a Flower School course;
– book us to provide flowers for your wedding or other event;
– create an account on our website;
– subscribe to our service or publications (including our newsletter);
– request marketing to be sent to you;
– enter a competition, promotion or survey; or
– give us feedback or contact us.
– Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.
– Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources as set out below:
– Technical Data from analytic providers such as Google
– Contact, Financial and Transaction Data from providers of technical, payment and
delivery services based inside the USA.
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
Marketing
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. You will receive marketing communications from us (including our newsletter) if you have requested information from us and you have not opted out of receiving that marketing. We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.You can ask us or third parties to stop sending you marketing messages at any time by following the opt- out links on any marketing message sent to you or by contacting us at any time.
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
In some circumstances you can ask us to delete your data: see section 9 below (Your Legal Rights) for further information. In some circumstances, we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
